Saturday, May 14, 2011

Marlon Saunders The Traffic Dashboard Review

Marlon Sanders has just released his The Traffic Dashboard which gives you 16 ways to generate traffic to your website, blog or Squidoo lens.



The rows in the Dashboard represent 6 broad traffic sources:
  • article marketing
  • search engine optimization
  • social media marketing
  • banner ad marketing
  • email marketing (incl. solo ads)
  • affiliate marketing (for your own product)
I purchased the system after very strong recommendation from an associate of mine and several other thumbs ups from friends in the Worrior Forum.

The whole system is designed as a point-and-click access point with each icon representing a source of traffic or another step in an already introduced traffic source.

For example, the first row of the dashboard discusses article marketing. Each of the icons in this row provide a stage in the process in the form of detailed step-by-step instructions. Icons cover keyword research, writing the article, the resource box, landing page, submission and editing and outsourcing. Each stage is illustrated with screen shots and examples.

The social media row of The Traffic Dashboard is different in terms of the level of detail provided. This row, for example, covers Facebook Ads, YouTube, Video Sites, Squidoo Lenses, The Epiphany and Images. ["The Epiphany" is Marlon's personal insight into how to really generate traffic.]

Thus the level of detail for social networking in the social media row is perfect for Internet Marketing newbies.

Marlon Saunders does provide an easy entry point for someone who is not used to using advanced aspects of social marketing.

There is something in The Traffic Dashboard for both the newbie and the advanced.  I know I certainly learned some things on my first run through.

Strengths of Traffic Dashboard
  • range of areas covered
  • step-by-step process
  • very well illustrated
  • motivational (encourages you to "have a go")
  • builds confidence as you master each step
  • strong support for newbies
  • introduces some new approaches to generating traffic
  • "The Epiphany" - worth the cost of the product.
 Weaknesses of The Traffic Dashboard
  • the depth across topics varies considerably
The Traffic Dashboard offers some real merits.  If you are a relative newbie, or at the intermediate level of Internet marketing, it has a lot to offer through its systematic approach and step-by-step instructions.  More advanced Internet marketers may find that they are already doing 60% of what is covered (and more besides).  However, there is very real value in "The Epithany" which shows you how to leverage your content creation.

Check out this product - it may be just what you need to introduce some system and discipline to your marketing efforts: The Traffic Dashboard

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